When in Los Angeles, Nadja, who buys J Brand jeans for the stores, was invited to visit Jeff Rudes, the founder and owner of J Brand at his offices and production factory in Los Angeles.

Jeff told us that he had a vision for J Brand, to create a jean that fit so perfectly it followed the contours of one’s body. A simple jean that would dress up a woman just enough so she could walk into any hip restaurant and people would notice her.

Moodboards and advertisement campaigns lign the walls of the J Brand offices.

Jeff shows us his current ad campaigns in Vogue and other magasins.

Jeff, the owner and founder of J Brand

We were in awe of Jeff’s beautiful office with lots of day light and inspiration in the air.

After that, Jeff gave us a tour of the beautiful J Brand offices and the production. Indeed, J Brand produces every pair of jeans in Los Angeles!!!

Jeff explaining Nadja the layout of his headquarter.

First, we went to see the design offices where Jeff’s designers try out new cuts, washes and materials. We were highly impressed and discovered a few very exciting new looks for summer 2013! That’s how far in advance they create collections so that they can be ready in time.

After seeing the design offices, we went to the sample room, where samples of all forms and shapes are tested and tried out.

Tons of fabrics and threads wait to be used and tested.

Jeff shows Nadja how a jean is cut and sewn.

Last stop on our tour was the production. This was the most impressive step of the process. To see how 6000 pairs of jeans are produced in one single day! And all start off white before getting died into the right color.

A million white jeans wait to be died.

And after being died….

…the perfect J Brand jean, ready to be shipped to the stores!

Thank you, Jeff, for this very interesting and insightful tour of the world of J Brand and best of luck for the future!

Nadja

After arriving at our hotel, we headed straight to Robertson Blvd. where all the cool shops are.

Gabi getting directions, wearing an “I love cupcakes” t-shirt – now available at G.point!!!

Let’s just say we met a magician at the Ivy restaurant…and this is what he did to Nadja’s fork!!! Nadja is wearing a shirt by Chaser, one of our favorite brands at G.point.

Kitson!!! Our favorite store in L.A.! We discovered so many labels there that are also available at G.point! Who needs Kitson when you can have G.point??!!

Now we are off to New York City! Stay tuned.

xoxo yours always, Nadja & Gabi

Gotta love her! She is totally crazy and super sweet! And tiny!!! I felt like a giant next to her!

While I chatted with Betsey, Nadja was driving around on a golf cart, haha! The show is so big that they offer golf cart transportation between the halls. 

Switzerland, Sweden, Swaziland… It’s all the same to Americans…!!!

xoxo G.abi

We haven’t forgotten about you….we’ve just been stuck travelling for 20 hours to LAS VEGAS!!!!!

We are staying at the lovely and enourmous (like anything else here ) Wynn Hotel, which is right on the Strip!But for us, this trip is not about gambling. We are here for the MAGIC tradeshow and finding the most wicket things for G.point!!!

 Before hitting the show, we couldn’t resist a big American breakfast. Believe us, we need the energy as we walk around for about 8 hours straight…!

We both have found amazing things. American Westcoast rocks…

We are already looking forward to next winter!!!!!!!

Look at these great, US-sized neckleses Gabi found for you… Just kidding… Nothing is ever too big for Vegas, is it?!

Today, we finish seeing the show, then we head back to the hotel to do a ton of orders and in the evening we’ll go and have a drink at THE HOTEL, the bar with the most beautiful views of the Strip.

And tomorrow, girls, we are off to Los Angeles!!!!!!!! We keep you posted!

Muah, muah

Your G.irls Gabi & Nadja.

Give us a short fashion trend report on SS2012 please.
Lots of all kind of prints… lots of colour-blocking again, from vivid to pastel to fluorescent-means you’ve got to own a pink, a yellow and a green pant this season!:) Another trend that finally reached Europe is the Navaho- or Native print! Wake up the little Pocahontas in yourself ! Of course you’ll find all that at G.point!

Who sets the fashion trends?
Various brands are actually designer inspired. Any designer attracting fame such as Louis Vuitton, Dolce&Gabbana, Isabel Marant etc. gets a great following and each time they come up with a new style, it automatically becomes the latest trend. And nowadays celebrities for example, tend to be the first ones to take up the new style and the mass follows that. Then, other brands that are more affordable to us, create a “cheaper” version of it and that is where Zara and many others come in!

What do you love about your job!?
That every day is different! I love the constant travelling, meeting new people, discover new brands, speak different languages, negotiate, pass an order and then be all excited when it gets to the store a few months later, observe the clients behaviour, analyse the sales. Of course it isn’t always “la vie en rose”… sometimes we buyers live sleepless nights… not knowing if a trend will come through or not, so we are praying that it will, so we sell these hundreds of pieces we have ordered ! It is a kind of a responsibility, trust me!

 Some of your favourite fashion labels this summer?
As for G.point I love the new multicoloured pullover Brand JUST IN CASE , the bicoloured Japanese Denim OGE & Co as well as super skinny pants from APRIL 77. To “hang out” for sure the sweats from FREE CITY!

Talking high-end fashion: PRADA, all 50’s cars –inspired and candy-coloured, was my favourite! Something totally fresh and new!

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Where will you be travelling for the next buying season?
For Fall/Winter 2012, Nadja and I have been to Berlin, Paris and London and on the menu are still New York, Las Vegas, Los Angeles, and Milan – Uff! No idea when I’ll do my laundry!!! But stay tuned for our travel posts from the shows!

What’s the key to great style?
Know who you are, then dress accordingly!

What will you be wearing this summer?
My long pink MSGM dress with super high platforms. For casual, I’ll pick up some Due Di Picche studded sneakers (last season they sold out so quickly, I didn’t get to grab some for myself – tears!!) with jeans, a Wildfox t-shirt saying “Take me to St. Tropez”, lots of bangles and House of Harlow shades.

What’s the craziest thing you bought for G.point this summer?
MESSECA SHOES!!! For savy fashion chicks only!!! No fear of heights allowed (but super comfy! I test-tried them all!)

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This is your chance to win this wonderful headband from Deepa Gurnani!

Deepa Gurnani is the collaboration of a husband and wife team, so inspiring and romantic…! Both studied Fashion Art and Design and beaded couture pieces for Alexander McQueen, Emanuel Ungaro, Fendi, and many others. After the two married, they began their collaboration in jewelry. Each piece is handcrafted with the finest materials and a personal touch with outstanding craftsmanship.

We are in luuuuv!

Our lovely G.irl Jouana looks so cute wearing the headband you can win on our facebook competition! So participate on Facebook to win this lovely piece!

And by the way, many stars like Paris Hillton and the Olsen twins also luuuuv Deepa Gurnani….

Good luck!!!!

See you at G.point!

Sincerely yours,
Recha.

Blogger, Communicator, Food Lover

What do you love about G.point?

What is your favorite quote?
Words create worlds. – Heinrich Böll.

What inspires you?
Traveling around the world with my friends, music, snowboarding, words and being in nature.

What do you love about fashion?
I love the variety, the exclusiveness vs. non-exclusiveness, the faux-pas and the constant change fashion is in, it never stops evolving: simply amazing!

What music is most likely in your ears these days?
Bubble Bubble – Pamela Mendez
One hand loves the other – Bodies of Water
Colours – Grouplove
We don’t eat – James Vincent
Punching in a dream – The Naked and Famous

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And we are excited to show you our online shop! Here, you find all the best-sellers of G.point! So if you can’t find something in the store, CHECK OUT OUR ONLINE BOUTIQUE!

http://www.bongenie-grieder.ch/fr/shop/category/Elle

Hope you like today’s G.point WINTER LOOK

xoxo the G.irls